Ming Zongfeng, School of Journalism and Communication, SUCT
This paper mainly determines a clear definition from different perspectives, and then analyzes each attribute of games.Firstly, it will state the games’ value for amusement from the attribute of entertainment, explain the games’ feature of media-based from the attribute of transmission, and summarize the essential character of games – fairness – according to the analysis of games’ connotation; secondly, from the aspect of function and form, it will describe different behavior of games’ attribute of platform on social contact, education, and business organization, and offer the evidence of its value measure; lastly, based on the above theories, it will analyze all kinds of network games which are popular at home, and indicate the general problems and damage, especially the ownership of virtual good, the legal basis of issuing paper money, the damage to equivalent exchange principle and the influence on financial order from virtual monetary system, the value and ethics of network games, and the management codes and standard for network games. At the same time, it will propose some essential solutions to the problems.
游戏的属性分析
文章从不同的角度对游戏的定义进行明确，并由此对游戏的各种属性进行分析。首先从游戏娱乐的属性，提出游戏基于娱乐的价值，从传播的属性提出游戏基于媒体的特征，从对游戏内涵的分析，归纳出游戏最本质的特性，即规则的公平性；其次从功能和形式上对游戏在社交、教育、商业组织形式等平台属性的各种表现进行描述，并给出其价值测度依据；最后根据以上理论对当前国内普遍流行的各类网络游戏进行分析，指出其中普遍存在的问题及其危害，尤其是虚拟物品的权属、虚拟货币发行的法律依据、虚拟货币体系对等价交换原则的破坏及对金融秩序的影响、网络游戏的价值和伦理观以及网络游戏的管理规范和标准等，同时给出了从根源上治理这些问题的建议。
Author Info:
Dr. Ming Zongfeng is now in School of Journalism and Communication, SUCT. At the same time, he is the deputy secretary general of Youth League of Green Network Construction and Dissemination. He has set up several companies so far, such as Gaungzhou Goyor Network Technology Company, Zhongqing Goyor Technology (Beijing) Company, and Guangzhou Jishengyuan Vocational Training Company, and so on.
With the social responsibility of an educator, he establishes the first anti-bad network games website, in 2010 he plans and organizes the UGA; Since 2011, he held an international forum named Culture and Ethic of Games four times, attracting a wide attention.Besides, he has published dozens of papers connected with Internet and network games on news media, and wrote a book entitled:” Network Addiction Is Made in This Way – the Deepen Revelation of Bad Network Games’ Trap and Dark”.
