More from: entry motivation

[Chinese DiGRA 2015] Fu, Wenhui and Nam, Youngho on the Internationalization Strategies of Chinese Online Game Industry

Fu, Wenhui; Nam, Youngho, Center of Innovation in Supply Chain and Service For more than a decade, Chinese online game industry has developed and at present they attempt to catch bigger markets abroad, and to copy Chinese success experiences in other countries. In this context Chinese online game companies enter overseas markets with various purposes […]